Updated: Sep 15
The importance of video in the new era of marketing is now key to increasing sales. By placing one or more videos on your website, you can get amazing results, as the video:
It increases visits coming from organic search by 157%.
Increases e-shop sales by 80% or more.
The average conversion rate for websites that use videos is 4.8%, compared to 2.9% for those that don't use videos.
Increases by 53% the chance of your website appearing on the first page of search engines (BristolCreativeIndustries).
But remember that while video content can positively impact your search engines ranking, it should also be complemented by other SEO practices, such as optimizing your site's structure, using relevant keywords, and providing valuable written content. It's important to create high-quality videos that relate to your target audience and align with your overall SEO strategy.
To optimize your videos for search engines and increase their visibility, you can follow these video SEO practices for video marketing:
1. Find the right keywords.
Research keywords to identify terms and phrases related to video content. Use tools like Google Keyword Planner to find keywords with high search volume and low competition.
2. Optimize the video title.
Create keyword-rich description titles and titles for your videos. Include the key keyword near the beginning of the title to maximize its impact. Keep the title concise and engaging to drive clicks from search results.
3. Place tags and categories.
Use relevant tags and categories to help search engines understand your video's content. Choose tags that accurately describe the topic of your video and include variations of your keyword.
5. Transfer speech to text and add subtitles.
Accurately convey the speech of your video to text. Texts help search engines understand the context of the video and make it more accessible to users. Additionally, consider adding captions or subtitles to your video as they improve the user experience and allow search engines to crawl the text associated with the video.
6. Optimize video thumbnails.
Create engaging and attention-grabbing thumbnails for your video. Use high-resolution images that accurately represent the content of the video. Thumbnails can significantly affect click-through rates in search results, so choose images that entice people to click and watch your video.
7. Add video sitemap.
Create a video sitemap and submit it to Google Search Console. A video sitemap provides search engines with important metadata about your videos, such as title, description, duration, and thumbnail. This helps search engines index and better understand video content.
8. Promote video sharing and embedding.
Encourage users to share and embed your videos on their websites and social media platforms. Increased sharing and embedding can create more links to your video, boosting its visibility and potentially improving its ranking.
9. Video engagement metrics.
Pay attention to video engagement metrics like watch time, likes, comments and shares. High engagement signals to search engines that your video is valuable and relevant, which can positively impact its ranking.
10. Embed the video on your website.
Embedding videos on your website can increase the amount of time people spend on your site and reduce bounce rates. Make sure you optimize the video and make sure it's relevant to the content on the page.
By implementing these video SEO practices, you can improve the visibility and finding of your videos in Google results, ultimately driving more organic visitors to your site. So only your video will really be able to deliver amazing results.