Updated: Sep 28
Corporate Video is a general term used to define all corporate video communication, regardless of whether it is used for internal or external corporate messaging. Corporate Videos are distinguished from Promotional Videos in that they are differentiated based on the target audience. Corporate Videos are often intended for a specific audience rather than the general public (e.g. B2B customers, partners, shareholders or employees). A Corporate Video can be created to present e.g. the financial results to stakeholders or to present a new business initiative within the company. Corporate Videos may also include employee training videos and promotional videos for new product lines or services.
Colloquially, the term "Corporate Video" typically includes all videos created by businesses, regardless of the audience they are targeted. We at FilmPartner prefer to keep the original meaning of the term, highlighting in our own way, the mission of the Corporate Video, which is to inform, strengthen the company profile and engage people with the business.
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