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Learning Tips: What is Promotional Video?

Updated: Feb 20


Representative photo - screenshot from promotional video.

A promotional video (or promo video) is a video used for the express purpose of promoting a specific marketing initiative, product, service or company. Promos are often similar in style and tone to a teaser video, where you grab your audience's attention and draw them in to learn more.

Promo videos are a great way to communicate with potential clients.


The primary purpose of a promotional video is to promote anything, inspiring viewers to take action. This type of video is easily the most important type of video in which your business can invest.


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