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Learning Tips: What is Video Marketing?

Updated: Feb 21

Indicative photo for the meaning of video marketing.

Video Marketing describes the use of video content to promote or inform audiences about your brand, products, or services. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, exhibitions, email and more.

Video Marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world.

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