Is it time to make your own corporate or promotional video? What are the factors that you should evaluate when choosing the best corporate video production company?
There are various factors that are evaluated in the provision of services, such as price, completion time, experience, clients, human resources, production process, etc. These factors may -depending on the case- be sometimes more and sometimes less important, but all of them converge on the one and only factor: quality.
The quality of corporate / promotional videos is determined by the result: a video that the target viewer watches in its entirety, to convey the relevant messages of each business.
Because a video, which the viewer abandons in the middle, has no substantial effect, the message of the business is not conveyed, the investment does not pay off and is often not depreciated.
For this the most important criterion when choosing a partner to produce corporate / promotional video is the evaluation of the factor of quality.
The quality of corporate or promotional videos is determined by 6 basic characteristics, which by working collaboratively, achieve the commitment of the attention of the viewer – target and consequently the watching of the entire video. That's why the best corporate/promotional videos are:
1. Exciting.
For a video to be exciting, it should not be limited to a simple presentation of infrastructure, products, or services. It should focus on the transfer of emotions and experiences. It is the viewer's emotion and identification with the protagonists (visible or invisible) that will make him perceive each message and create the motivation for their expected action (acquisition, visit, communication, imprint on memory, etc.).
2. Cinematic texture.
Many corporate/promotional videos have a look and feel that just looks... corporate! This fact inhibits the interest of the viewer, which can be strongly motivated by a cinematic texture in the production. Basic elements of cinematic texture are action, dynamic lighting, cinematic lenses, clarity of combined sounds (e.g. music and narration) and specific processing in colors (corresponding to film productions).
3. Selective.
Corporate/promotional video is not a presentation, it is a visual-audio experience. And mostly visual. That's why the right content must be selected, technically and aesthetically, with images rich in colors, exciting and entertaining.
4. Utilitarian.
Depending on the purpose of each video, it should highlight possibilities and advantages, benefits and experiences, characteristics and qualities that direct the viewer in a coordinated way to the desired movement (action).
5. Narrative.
The best videos should have a compelling story in which the viewer can get lost. That's why he needs inspiration, a script and ultimately a story that will make him feel like he can be a part of it.
6. Auditory.
Music, narrations, interviews, and natural sound, of high quality and aesthetics, complete the production, which now conveys an enticing experience for the viewer, making him want to participate in it.
Based on the evaluation of the above 6 factors, you will now be able to distinguish the best producers on the market.
So, when you watch your next corporate or promotional video, rate each factor 1-5. This way you'll know which video can do the job it was created for, and what specifically you need to demand from your next partner to produce your own corporate and promotional video.
FilmPartner, having extensive experience from global film productions (Wednesday, The Alienist, Dr. Who, etc.) and acclaimed directors (Tim Burton, Andy Goddard, Simon Duric, etc.), knows and can create amazing visual-audio content to serve the marketing needs of Greek businesses. Contact us at +30 2310455113 to tell you how!