At a time when 1 billion people see more than 6 billion hours of video every month on YouTube, the importance of Video Marketing is a key practice for all competing businesses. (Hijiffy)
Check out some of the most interesting statistics on the efficiency of video marketing, from a business perspective:
Using video in marketing campaigns has shown to increase conversion rates by 34%. (Wysowl)
Adding videos to landing pages increases conversion rates by 86%. (Eyeview)
Marketers who use video can grow their revenue 49% faster than those who don’t. (Wordstream)
A Facebook video received 135% more organic reach than a photo. (Socialbakers)
A business is 53 times more likely to improve its search engine ranking if it has video content on its website. (Video Explainers)
The number of qualified leads of video marketers increases by 66% each year. (OptinMaster)
88% of video marketers are satisfied with the return of investment of their social media video marketing efforts. (Oberlo)
47% of businesses have relied on the video to reduce customer queries. (Hubspot)
93% of businesses win new customers when posting videos on social media platforms. (Animoto)
Videos with call-to-actions are 93% more effective. (Forbes)
Videos that are 2 minutes or less receive the highest engagement. (Wistia)
81% of businesses like using Facebook for video marketing. (Buffer)
Video marketing works best on these social media platforms: Facebook (81%), Instagram (74%), and YouTube (70%). (Animoto)
41% of video marketers use the webinar as one of their marketing channels. 83% of them are happy with the results. (SocialMediaToday)
You must engage the attention of the viewers during the first ten seconds of a video ad since 65% of them will try to skip the ads as soon as they have the chance. (SocialMediaToday)
74% of video marketers claim that they are successful in using 360-degree videos. (SocialMediaToday)
The optimal video length for Instagram is less than 30 seconds, while the length for YouTube is around 5 to 7 minutes. (SocialMediaToday)
The use of the word “video” in your email subject line can improve its open rates by 19% and click through rates by 65%, so you should include video content in your email marketing campaigns. (Vedia)
In Facebook, Square videos get 100% more engagement and 35% more views. (Jeff Bullas)
Native Facebook content gets 89% more views. (Jeff Bullas)
Videos with commercial breaks in the middle are 90% more likely to be viewed than those that have ads in the beginning. Because of this, you should place your ads in the middle and not at the start of the video. (AdAge)
The view-through rate of 30-second ads is 30% higher than 15-second ads. (Google)
Blog posts with video attract three times more inbound links than those without. (Moz)
Facebook posts with videos have the highest engagement rate, which is 13.9%, so make sure to incorporate videos in majority of your posts. (SocialMediaToday)
In the previous post: Video Marketing Statistics: 1. From the viewer's perspective.