A Promotional Video (or promo video) is a video used for the express purpose of promoting a specific marketing initiative, product, service or company.
There are several types of Promotional Videos such as: promotional videos of products and services, explainer videos (e.g. operation, assembly, etc.), testimonial videos, employee recruiting videos, corporate social responsibility videos and 360° product videos for online stores.
Promotional Videos can be placed on many distribution channels, such as television, business website, social media, e-mails, trade fairs, etc.
In the New Era of Marketing, where businesses focus primarily on revenue, the use of video as a sales promotion tool is more than necessary: it is a vital need!
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