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The Amazing Statistics of Video Marketing 2024!

Updated: Mar 15


  • Did you know that the vast majority of marketers worldwide think Facebook is more efficient than Instagram?

  • That the most efficient videos are not those with a length of less than 30 seconds?

  • That the most popular videos are review and comment videos (testimonials)?

These and many other amazing statistics of Video Marketing, shaping the trends of global marketing in 2024 we present to you below.

91% of businesses use video as a marketing tool – maintaining an all-time high since 2016.

Non video marketers who plan to start using video in 2024
68% of of marketers who don’t use video say they plan to start using video in 2024.

How do business create videos?
24% of video marketers exclusively use external vendors to create their content. (Up from 11% in 2023.) And 38% of video marketers rely on a mixture of both in-house and external teams to create their content. (Up from 29% in 2023.)

Use cases for videos
39% of video marketers have created video testimonials, making this the most popular singular use case for video marketing in 2024.

Will you spend more or less on video marketing?
85% of video marketers plan to maintain or increase spending on video in 2024.

Have you spent money on video adverts?
69% of marketers have spent money on video ads. The other 31% relied on organic reach.

What video length works best
Most marketers report success with short-form videos. 30-60 seconds is the most effective length according to 39% of marketers, followed by 1-2 minutes (28%), 30 seconds or less (18%), 2-3 minutes (10%) and 3 minutes or more (just 5%.)

Marketers who say video has increased sales.
87% of video marketers say video has directly increased sales.

Does video quality impact your trust of a brand?
87% of consumers say video quality impacts their trust in a brand.

How would you like to learn about a product or service?
When asked how they’d like to learn about a product or service, 44% say they’d most like to watch a short video.

Video channels companies have used.
As you might expect, YouTube is the most widely used video marketing platform with 90% of video marketers trusting the world’s #1 video site. Next up is Facebook (86%), followed by Instagram (79%) and LinkedIn (76%).

Most effective video marketing channels
YouTube remains the most successful video marketing platform for marketers, with 78% reporting it to be effective. This is followed by Facebook video (71%) Instagram video (64%) webinars (61%) interactive video (60%) and Twitter/X video (60%).

In conclusion, we can say that Video Marketing remains a priority for almost all businesses (91%) in recent years, while the few that remain are expected to use it in the next few years.

87% of businesses report an immediate increase in sales with Video Marketing and most of them expect to increase their Video Marketing spend in the next year.

About half of the companies surveyed outsource video marketing to professionals, but the other half implement it on their own. But be careful: at the same time, almost all consumers say that video quality affects their trust in the business.

The videos marketers prefer are review and comment videos of average duration (0.5 -2 minutes), while at the same time consumers say that product and service videos are the ideal way to inform.

Finally, the Video Marketing channels preferred by businesses are YouTube first, with Facebook and Instagram next.

Watch basic Video Marketing Statistics - 2024 bellow.

Source: Wyswol

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